Avon: Representatives Recruitment campaign

role: Creative Director
design: Katie Fahrenthold, Peter Hahn
copy: Alena Cason

Avon has long been known for their capable representatives, and recruiting more. However in recent years, leads had declined. Why, in a troubled economy, wouldn't women want a self made opportunity to work with a great brand? Truth is, they felt intimidated by the idea of "selling," and filling out endless forms without knowing why. So we let them know that "selling" was something they had been doing all their lives, that it was inherent in every woman, and that they already had what it takes. We updated their old recruitment site, which was just a landing page with a form, to a modern, simple, responsive experience. This allowed potential recruits to both find compelling and easy to understand reasons to join, real testimonials, as well as an ever-present form that allowed them to begin the process of reaching out at any time - even on the go. It also elevated Avon's brand to feel more modern and fresh, helping to appeal to a younger generation.