British Airways: The Detourist Guide

role: Creative Director
design: Scott Galbraith, Vanessa Lo
copy: JonMichael DaVirro, Cary Lawson

This was a fun, pop up paper book style interactive ad for in the New York Times app to sell travel to a few key destinations for British Airways. Each city had its own "book" was a collage of interesting, quirky, off-the-beaten-path locations.