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Simona Lo

art direction / design / illustration

  • featured
  • More Stuff
  • ILLUSTRATION
    • Vector
    • Paper
    • Breonna
    • John R. Lewis
    • Monarch Project
    • The Bunnies
    • Ogilvy Holiday Game
    • Charlie & Chocolate Factory
  • NOT WORK
    • Skies
    • Rainy City
    • Dark Crystals
    • Textures
  • who?
  • say hello

Castrol Edge NFL concepts

​role: associate creative director
design: Antonio Carusoe, Kai Pham
copy: JM Divarro

Concept 01: Perform in the Pocket
Imagine knowing what it feels like to lead your team to the super bowl. now, the glory, the competition, and the camaraderie can be yours, with Perform in the Pocket. It’ll take top performance, teamwork, and endurance. Download the mobile app, start a team with up to 4 friends, and “pass” and “run” your ball for the most yardage all the way to the super bowl.

Concept 02: Snap Decision
Castrol Snap Decision gives you the chance to test and perfect your Castrol adaptive strength by answering quick questions about live action of a game as you watch with friends. You’ll need to think like a coach to build power points by predicting gameplay as it unfolds in front of you.

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castrol_groundgame_map_09-20-11.jpg
Perform_Landing_MyTeam2.png
Perform_Landing_MyTeam.png
Perform_IntroScreen.png
Perform_Map.png
Perform_Intercept.png
Perform_Pass.png
Perform_PassAlert.png
castrol_12A.jpg
castrol_12B.jpg
GTD_Load.png
GTD_Home.png
GTD_Question.png
GTD_Points.png
GTD_Badge.png