role: Associate Creative Director
design: Antonio Carusone, Kai Pham
copy: JonMichael DaVirro
Castrol Edge wanted to try to better leverage their relationship with the NFL, especially in the digital space. It was an opportunity to extend engagement beyond commercials so we came up with a few fun ways to immerse NFL fans in experiences featuring the Castrol Edge brand.
Concept 01: Perform in the Pocket
Imagine knowing what it feels like to lead your team to the super bowl. Now, the glory, the competition, and the camaraderie can be yours, with Perform in the Pocket. It’ll take top performance, teamwork, and endurance. Download the mobile app, start a team with up to 4 friends, and “pass” and “run” your ball for the most yardage all the way to the super bowl.
Concept 02: Snap Decision
Castrol Snap Decision gives you the chance to test and perfect your Castrol adaptive strength by answering quick questions about live action of a game as you watch with friends. You’ll need to think like a coach to build power points by predicting gameplay as it unfolds in front of you.