Ford Next Gen

role: Art Director/Designer

art of a huge re-haul for fordvehicles.com, these were screens that eventually became prototypes for not only reframing the brand but also testing some new ways of car shopping. These included real time inventory maps and a intelligent predictive breadcrumb that showed both contextual past and future. The terrific truly iterative, collaborative thinking done by the CRUX (creative/user experience) team was so strong on this that much of it went on to be implemented, even if Razorfish's creative role was eventually phased out.