• featured
  • More Stuff
  • ILLUSTRATION
    • Vector
    • Paper
    • Breonna
    • John R. Lewis
    • Monarch Project
    • The Bunnies
    • Ogilvy Holiday Game
    • Charlie & Chocolate Factory
  • NOT WORK
    • Skies
    • Rainy City
    • Dark Crystals
    • Textures
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Simona Lo

art direction / design / illustration

  • featured
  • More Stuff
  • ILLUSTRATION
    • Vector
    • Paper
    • Breonna
    • John R. Lewis
    • Monarch Project
    • The Bunnies
    • Ogilvy Holiday Game
    • Charlie & Chocolate Factory
  • NOT WORK
    • Skies
    • Rainy City
    • Dark Crystals
    • Textures
  • who?
  • say hello
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Nextel South America

role: Senior Art Director/Designer

This is a concept that I helped put together for Nextel South america. The idea is that it needed to reflect the brand, which in Latin america is more playful, while maintaining usability and modularity so that both English, Portuguese and Spanish could be used. Aside from the language swapping, promotions, phones and offers and features all had to be interchangeable.

​Another notable feature was the "Assistant" which was a module on the site that allowed quick access to live chat help, smart search, account overview and bill pay - along with a customizable customer account page. This thinking helped win the account and the visuals were so well received that actual site design is being based off of them.

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