role: creative lead/designer
This was a brand concept piece for Nike 6.0 Women. The focus was a short video piece highlighting both a current understanding of the brand and a potential new visual story. The 6.0 Women's brand exemplifies women's perspectives in commonly "male" sports (snowboarding, surfing, bmx)- having strength without surrendering femininity.
The video look follows a path of a larger composition, showing a "day in the life" focussing in at multiple elevations denoting surf and snow. The elevation maps natural curves contrasted with the harder geometry of the triangles show that balance of hard and soft. Also shown are a few initial mood study pieces and as a fun side note, the background pattern was scanned form tissue paper in nike shoe packaging.