• featured
  • More Stuff
  • ILLUSTRATION
    • Vector
    • Paper
    • Breonna
    • John R. Lewis
    • Monarch Project
    • The Bunnies
    • Ogilvy Holiday Game
    • Charlie & Chocolate Factory
  • NOT WORK
    • Skies
    • Rainy City
    • Dark Crystals
    • Textures
  • who?
  • say hello

Simona Lo

art direction / design / illustration

  • featured
  • More Stuff
  • ILLUSTRATION
    • Vector
    • Paper
    • Breonna
    • John R. Lewis
    • Monarch Project
    • The Bunnies
    • Ogilvy Holiday Game
    • Charlie & Chocolate Factory
  • NOT WORK
    • Skies
    • Rainy City
    • Dark Crystals
    • Textures
  • who?
  • say hello

Brooklyn, NY

​

EDUCATION

​

BFA Carnegie Mellon University
​major: Communication Design
​minor: Business Administration
​Deans List

​

EXPEREINCE

​

Creative Director | Ogilvy
​08/2011 - present
​
Currently focussed on leading American Express, Avon, British Airways and IKEA digital accounts as well as developing concepts for many of Ogilvy's current brands. Clients have included Castrol, Citizen's Bank, DuPont, Huggies, Kotex, Time Warner Cable, SAP and Unilever. Also helped present the Forrester WAVE mobile capabilities evaluation.

​

Freelance art and creative direction | seriph
09/1997 - present
​
This is my personal gallery of sorts. The name came to me in a delirium while on my third all-nighter junior year in college and stems from a misspelling of the word seraphim or seraph – the highest of the nine orders of angels in medieval angelology. While contracting I’ve had the opportunities to work on projects with various clients including Acura, B-Reel, Cole & Weber, Digitas, Exopolis, Nike, Ogilvy & Mather and Stila.

​

Creative Digital Director | Lipman
​07/2011 - 08/2011
​
​Brands worked on include David Yurman, Hickey Freeman Jeans and Talisker properties.

​

Associate Creative Director | Ogilvy
09/2010-07/2011
​
Worked as a creative lead on the redesign and re-architecture of DuPont’s global digital presence. This vast undertaking will allow users more intuitive and relevant pathways into DuPont’s 30,000 plus offerings through major digital platforms – desktop, tablet and mobile. The project has been a cross disciplinary effort, with creative, user experience, content strategy, and brand teams working together to holistically address and solve challenges. I am also overseeing the early adoption of the new platform and digital re-thinking with four of DuPont’s major business units.
​​Other projects I have been involved with at Ogilvy include leading creative for two pitches, launching the Ogilvy global holiday card (in this case a multi-user HTML5 game), as well as work across both the Time Warner Cable and Slim Fast accounts.

​

Senior Art Director | Razorfish
04/2007-08/2010
​
I’ve worked on the corporate redesign of razorfish.com, collaborated on strategic and user experience thinking for fordvehicles.com, helped design a music player and music section for Terra, the largest portal site in Latin America, worked on the Mercedes-Benz account working on re-thinking their US site and completed an online presence for the new E-Class launch and contributed to multiple pitches including Chanel, gucci and Nextel South America. On the Axe account I helped launched a true Axe home brand experience that will house all their content following a holder site for Axe Hair. Also recently launched is a nation college aimed contest from TIAA-CREF asking for idea submissions on how to Raise America’s Savings rates which received press from both the New York Times and TIME. I concluded my time there working on the Ford Automotive account.

​

Senior Art Director | Genex
2005-2006
​
I worked directly with the creative director on the Acura account to design and art direct the TSX and RDX feature/launch sites (among other projects). These sites promoted and provided information about newly redesigned or newly released Acura vehicles.

​

Designer/Illustrator | Big Spaceship
2005-2006
​
I worked in the then newly established Los Angeles branch of this entertainment focused, New York City based company. Projects include work for Charlie and the Chocolate Factory, Skeleton Key and Crash.

​

Senior Designer | DNA Studio
05/2001-12/2004
​
Projects included work for Bacardi, Budweiser, Cingular, Coca-Cola, Michelob Ultra, Natural Light, Nextel, Nissan, Sony Pictures Entertainment, Sprite, Universal Pictures, and Warner Brothers.

​

Designer Director | Lead Dog Digital
09/1995-09/2000
​
Co-establishing the Santa Monica branch of this New York City based company included everything from helping to promote the company to decorating the office space. I was responsible for building and managing a creative team and coordinating work between the LA and NY offices. Projects included work for Kenneth Cole, Morgan Stanley, Segrams, and Sony Pictures.

​

​

​