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Simona Lo

art direction / design / illustration

  • featured
  • More Stuff
  • ILLUSTRATION
    • Vector
    • Paper
    • Breonna
    • John R. Lewis
    • Monarch Project
    • The Bunnies
    • Ogilvy Holiday Game
    • Charlie & Chocolate Factory
  • NOT WORK
    • Skies
    • Rainy City
    • Dark Crystals
    • Textures
  • who?
  • say hello
01.99 - present This is my personal gallery of sorts. The name came to me in a delirium while on my third all-nighter junior year in college and stems from a misspelling of the word seraphim or seraph - the highest of the nine orders of angels in medieval angelology. While contracting I’ve had the opportunities to work on projects with various clients including Acura, B-Reel, Cole & Weber, Digitas, Exopolis, Nike, Ogilvy & Mather and Stila. senior art director.Razorfish www.razorfish.com 04.07 - 08.10 I've worked on the corporate redesign of razorfish.com, collaborated on strategic and user experience thinking for fordvehicles.com, helped design a music player and music section for Terra, the largest portal site in Latin America, worked on the Mercedes-Benz account working on re-thinking their US site and completed an online presence for the new E-Class launch and contributed to multiple pitches including Chanel, gucci and Nextel South America. On the Axe account I helped launched a true Axe home brand experience that will house all their content following a holder site for Axe Hair. Also recently launched is a nation college aimed contest from TIAA-CREF asking for idea submissions on how to Raise America's Savings rates which received press from both the New York Times and TIME. I concluded my time there working on the Ford Automotive account.

senior art director.Genex www.genex.com 08.05 - 04.06 I worked directly with the creative director on the Acura account to design and art direct the TSX and RDX feature/launch sites (among other projects). These sites promoted and provided information about newly redesigned or newly released Acura vehicles.

design/illustration.Big Spaceship www.bigspaceship.com 01.05 - 07.05 I worked in the then newly established Los Angeles branch of this entertainment focused, New York City based company. Projects include work for Charlie and the Chocolate Factory, Skeleton Key and Crash.

design/illustration.DNA Studio www.dnastudio.com 05.01 - 12.04 Projects included work for Bacardi, Budweiser, Cingular, Coca-Cola, Michelob Ultra, Natural Light, Nextel, Nissan, Sony Pictures Entertainment, Sprite, Universal Pictures, and Warner Brothers.

art director.Lead Dog Digital 08.99 - 09.00 Co-establishing the Santa Monica branch of this New York City based company included everything from helping to promote the company to decorating the office space. I was responsible for building and managing a creative team and coordinating work between the LA and NY offices. Projects included work for Kenneth Cole, Morgan Stanley, Segrams, and Sony Pictures.

| studio list BIG Interactive Big Spaceship Cole & Weber Digitas DNA Studios Exopolis Genex Ogilvy & Mather Razorfish Transistor Studios

| client list Acura American Express Anheuser Busch Axe B-Reel Bacardi Silver Busch Gardens Coca-Cola Disney DuPont Ford Motor Company FX networks Mercedes Benz Michelob Ultra Microsoft National Academy of Recording Arts & Sciences (Grammys) Nissan Slim-Fast Sony Pictures Stila TD Ameritrade Terra TIAA-CREFF Time Warner Cable Universal Pictures Wall Street Journal

| Tools brain adobe photoshop adobe illustrator adobe indesign axure paper pencil charcoal my piano/guitar

references upon request

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